Project L

Our class were going to make a Logo which represents a store or a product. In this task, much planning had to be done. Before we could use our creative skills to make this Logo, we had to figure out a "Concept". This concept had 4 parts: "What" is it, "Who" are you trying to reach with it and "Which" associations do you want to make and "How".
     On the first step, "What", I chose my store/achievement to be a Pancake restaurant with a forest theme. The main idea was to make it look like you were outside, when inside. Get it? It should be sold cheap pancakes.
     Step two, "Who": My target group is: Hiking -, Nature-loveing -, Lumbering -, Pancake-eating - people. With other words, people that likes pancakes as a meal on their trip.
     Step 3, "Which": The associations I wanted to make were: Relaxed, Fresh nature etc. With my logo, i set these thoughts in centre. What do you think about when you see this logo?

 And this logo is how I want to bring the associations to my target group (Step 4).
The Orange tree can associate nature, life, or a tree.
The blue circle can associate the sky, a circle or even a pancake.
The wooden font can associate wood, forest or western, depends on each person.

When this information were done, we could start making the logo. I found the name Pancake Cabin, and I used the two first letters in the words to make it be PaCa. It is easier to remember, and faster to pronounce. PaCa PaCa PaCa. If someone wonder how I made this logo, I only used Elipse tool and Pen tool. Otherwise i used the Text tool for the text. When my logo was completed, the Design-manual was next in line. It contained 7 tasks :O.
1) Make the logo in colors and black and white. Try it with different color backgrounds.
2) Write the fonts you used.
3) List up the colors you used in the logo and the number in both CMYK and RGB.
4) Decorative element.
5) Make a business card.
6) Use Photoshop to make the "facing".
7) Free choice element, make the logo on a cup, car, cloth etc.
Wow, this is much to do, don't you agree? Well, here is my way to do it:

On the upper left, you can see step 1. Below step 2 and 3. Lower left is the Business card. Upper right is the Facing and on the lower right you can see step 4 and 7, where I've used my logo on two elements. Ta-da. 

This manual is a guide on how you can show a product to a customer. This is my logo, and maybe you one day will see it on a facing? Who knows?

Have a nice Day!

This was posted 12:52